Cloud Storage

Creating Your Own Brand: What is a White Label?


: #cloud , #cloudstorage , #WhiteLabel

By blog Feb 28 2022


In recent years, the concept of a white label product is becoming more and more common. “White label” refers to the process of a company selling, as their own product or brand, a product that is actually made by another company, called the “original equipment manufacturer (OEM).

As you may already be aware, white label products are everywhere in our lives. A common example in Japan is the “Seven Premium” products that can be found in Seven-Eleven convenience stores. This wide variety of products, ranging from sweets to bread to snacks and drinks, are white label products that are produced by other companies but sold and marketed by Seven-Elevens as its own brand. Incidentally, the iPhone that many people use is actually not produced by Apple, making it a white label product as well.

In the same way, our Tsukaeru FileBako service can be used by everyone as their own brand.


Tsukaeru FileBako: A must-see for potential OEM partners

Tsukaeru FileBako is a cloud storage service that stores data on a server connected to the Internet. 

So, what are the benefits of making Tsukaeru FileBako your own brand?

Advantages of White Labeling

Currently, Tsukaeru has partnerships with approximately 150 companies from Hokkaido in the north and Okinawa in the south. About 90% of them provide Tsukaeru FileBako on an OEM (Original Equipment Manufacturer) basis; in other words, they distribute it as their own brand.

While each company has its own products, materials, and services, they all share a common goal. The objective is not just to sell products and services, but to impress customers through what is offered. This is now called UX (User eXperience) and is the goal of all companies.

In the case of the Seven Premium products mentioned earlier, the number has already exceeded 4,000 (4,150 in FY2019), and they have become a popular choice for many people. Customers are not just buying the products because they are delicious or convenient, but because they derive comfort and ease and are willing to pay for that experience. This sense of satisfaction that comes from these products is the main reason for Seven Premium’s success.

In the same way, branding Tsukaeru FileBako will provide your customers with an “A+” experience with your service. As cloud storage services have become a popular way to handle data, many customers have come to value their use for all kinds of business operations. The specific features will be discussed later, but by branding your own Tsukaeru FileBako, your customers will enjoy an easy-to-use, simple-to-understand, and safe experience every time they use it.

Advantages of White Labeling


Customizable scope

If you apply to become an OEM (distributor) of Tsukaeru FileBako, we can deliver it to your company in approximately one to one and half months. The service will be customized with your company’s logo and corporate colors. After delivery, you can decide how to market and sell the branded Tsukaeru FileBako service, i.e., pricing and contract period, according to your company’s sales strategy.


Why choose Tsukaeru FileBako?

The most important question you can ask is whether or not Tsukaeru FileBako can really provide the best UX for your customers. In the following section, let’s take a look to see if it is the best choice to brand as your own.

Easy-to-use, outstanding functionality, and unlimited users

One important element in website and application development is the use of the same patterns, colors, and labels, no matter which page is open, as well as a uniform design of buttons and icons. This creates a UX interface that makes it user-friendly and for users to find what they need.

In this respect, Tsukaeru FileBako does not require a dedicated interface, and since shared folders are handled by Explorer on Windows or Finder on Mac, you can use it seamlessly and effortlessly in your daily operations.

In addition, the service can be easily used not only on office PCs but also on mobile devices outside the office. With Tsukaeru FileBako, data can be shared and synchronized between those in the field and those in the office via the mobile application. It can also be linked to multifunctional devices, allowing automatic uploads of scanned and faxed data.

Furthermore, with unlimited users, the price is the same for 100 or 1,000 users. And as your company grows, the number of users can be increased without additional fees. Since permissions can be set for each user, it is easy to manage access and share information, not only with employees but also with customers and business partners.

Easy-to-use, outstanding functionality, and unlimited users


Even if new OEM partners and end-users will feel at ease

One of the most important UX elements is peace of mind. In the case of food products, terms such as “place of origin,” “no pesticides,” and “eco-friendliness,” and in the case of electronics, “resistance to breakage,” “easy to use by anyone,” and “technical support” give users a sense of security. However, what about cloud services? Not surprisingly, the first thing that end-users focus on is “security.”

Tsukaeru FileBako uses AES 256-bit encryption, one of the strongest encryption technologies available. Two-factor authentication is also available. In addition, our service is well protected against ransomware, which has caused enormous damage to small- and medium-sized businesses in recent years.

Creating your own brand through the use of Tsukaeru FileBako is also attractive for creating something commonly known as a "stock business" (similar to recurring revenue model) in Japan. This is a business model in which you are paid continuously until the end of the contract period. It is not a model based on selling out, but rather one that leads to a steady and stable income, allowing you to accumulate assets (stock). It could be described as a type of a “subscription business,” a recently popular business model.

Today’s business environment is characterized by VUCA (Volatility, Uncertainty, Complexity, and Ambiguity). By incorporating “stock business” into your business model, you can easily predict and plan for your earnings, thereby gaining valuable peace of mind.

Furthermore, if you ever have any questions or problems with Tsukaeru FileBako, our support center is always available to help you via phone, chat, or email.


Increasing demand for cloud storage

According to the 2021 edition of the Japanese Ministry of Internal Affairs and Communications’ White Paper on Information and Communications, 68.7% of companies used cloud storage in 2020, up 4.0 percentage points from 2019. In addition, 87.1% of companies indicated that cloud services were “effective” (32.5% - very effective and 54.6% - “somewhat effective”), a trend that is expected to increase in the future.

As digitization continues, cloud migration is now a necessity

While many executives understand the need for DX (Digital Transformation) to create new business models with digital technology, it is obvious that efforts to achieve this are still insufficient. The Japanese Ministry of Economy, Trade and Industry (METI) cites the fact that existing systems are often built for each business organizational unit and do not allow for cross-company data utilization as one of the factors hindering DX. If the issues are not resolved, METI points out that this could cost up to 12 trillion JPY in economic losses could occur every year after 2025, referred to as the “2025 cliff.” There is a wide range of possible solutions to this problem, and cloud storage services will play an essential role.

Increasing demand for cloud storage


Tsukaeru FileBako: Easy & safe

According to the METI White Paper mentioned earlier, the most common use of cloud services was for “file storage and data sharing.” Moving forward, it is expected that many companies will follow suit and introduce cloud services to keep up with this trend.

Now may be the perfect opportunity to brand Tsukaeru FileBako to improve UX for your customer.

Please feel free to contact us below for more details, including implementation costs.

Click here to learn more about Tsukaeru FileBako.

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